JMB Viet Nam › Case Studies

Ha Noi

LCK TEAM ROADSHOW VIETNAM 2026: DRX HOMEFRONT

LCK Roadshow 2026 marked Vietnam as the first international destination of the LCK, bringing together top esports teams and tens of thousands of fans in Hanoi, reinforcing Vietnam’s growing presence on the global esports stage.

Ha Noi

LAUNCHING CEREMONY OF “TET TRONG CAY - FOREVER GRATEFUL TO BAC HO” SPRING BINH NGO 2026

The Launching Ceremony of “Tet Trong Cay – Forever Grateful to Bac Ho” Spring Binh Ngo 2026 gathered leaders and delegates nationwide in a meaningful event promoting environmental responsibility and sustainable values.

Ha Noi

NATIONAL ACHIEVEMENTS EXHIBITION – 80 YEARS OF INDEPENDENCE - FREEDOM - HAPPINESS IS READY TO IGNITE!

The National Achievements Exhibition celebrated Vietnam’s 80-year journey of Independence, Freedom, and Happiness through an immersive and inspiring experience. A space where history, national pride, and future aspirations came together across generations.

Ha Noi

VINFUTURE PRIZE 2025 – SCIENCE FOR LIFE

VinFuture Prize 2025 brought together scientists, experts, and innovators to explore the technologies shaping tomorrow. A platform where knowledge, ideas, and inspiration came together in the spirit of Science for Life.

Phu Quoc

GROUNDBREAKING CEREMONY – KICKING OFF PROJECTS AND CONSTRUCTIONS TO SERVE THE APEC 2027 ECONOMIC LEADERS’ WEEK

The Groundbreaking Ceremony for APEC 2027 projects marked the beginning of Phu Quoc’s journey towards hosting a globally significant event. A milestone where infrastructure, vision, and international ambition came together to shape the island’s future.

Ha Noi

BRINGING SMILES BACK” COMMUNITY DAY

“Bringing Smiles Back” celebrated resilience, love, and companionship through the story behind “The Superhero Flying Across the Floor.” An emotional community event that encouraged empathy, inclusion, and meaningful human connections.

Da Nang

SUN SYMPHONY 5 | SYMPHONY NO.5

Inspired by Beethoven’s Symphony No.5, the Symphony 5 experience event explored the harmony between architecture, art, and contemporary living. A story of inspired urban life by the Han River, told through emotion, design, and experience.

Hai Phong

ROAD TO 8WONDER VU YEN MUSIC FESTIVAL – EXPLOSIVE EMOTIONS AT VINHOMES ROYAL ISLAND

Road to 8Wonder Vu Yen gathered tens of thousands of audiences at Vinhomes Royal Island, delivering a spectacular audio-visual experience with top Vietnamese artists and the appearance of Korean star B.I, further highlighting the event’s international appeal.

Ha Noi

ANNUAL GENERAL MEETING OF SHAREHOLDERS 2026 - TECHCOMBANK & TCBS

The 2026 Annual General Meetings of Techcombank and TCBS brought shareholders together to review achievements and align on future strategic directions. A professionally managed event series that marked key milestones in the continued growth of both organizations.

Hai Phong

THE WONDER ISLAND MUSIC FESTIVAL

The spectacular Wonder Island Mega Music Festival executed at Vinhomes Royal Island, flawlessly blending performances by international star XIUMIN (EXO), a grand fireworks display, and a cutting-edge 3D mapping water music show.

TP. Ho Chi Minh

A MOMENT OF RHYTHMS - AT THE INTERSECTION OF LIFE’S BEATS

A Moment of Rhythms invited guests into an artistic journey where music and emotion reflected the rhythm of life at Masteri Grand View. An experience designed to celebrate connection, inspiration, and contemporary urban living.

Da Nang

LAUNCH CEREMONY FOR CENTRAL DA NANG PROJECTS | THE FLOW OF A NEW ERA BEGINS

Inspired by Da Nang’s evolving urban momentum, “The Flow of a New Era” unveiled new opportunities across the city’s central and southern districts. An event where vision, people, and potential came together to shape the next chapter of growth.

TP. Ho Chi Minh

GREEN PARADISE TET FEST - “TET IN THE GREEN PARADISE”

Green Paradise Tet Fest celebrated the spirit of Tet through cultural experiences, festive activities, and community connections set within the natural beauty of Can Gio. A vibrant spring destination where tradition, nature, and togetherness came to life.

Ha Noi

PHU QUY GROUP CUSTOMER CONFERENCE 2026 - “HANOI: A LEGACY OF GOLDEN MILESTONES”

Phu Quy Customer Conference 2026 celebrated the partnerships that have supported the brand’s growth for more than 22 years. An occasion where trust, craftsmanship, and long-term collaboration came together to shape the next chapter ahead.

TP. Ho Chi Minh

LIVING IN COSMO - THE NEXT CHAPTER AT THE GLOBAL CITY

Living in Cosmo unveiled the next chapter at The Global City, introducing Masteri Cosmo Central as a reflection of vibrant and multidimensional urban living. An experience that connected new perspectives on lifestyle, community, and the future of city life.

Ha Noi

THE NEW CHAPTER – BUILDING NEW HORIZONS

Văn Phú’s 2025 Year-End Review & Honour Ceremony celebrated key achievements and honoured outstanding individuals and teams, marking the beginning of a new chapter filled with ambition and opportunity.

Ha Noi

THE CRYSTALLIZED ESSENCE OF MASTERI GRAND COAST – A JOURNEY OF “LIVING WITH A FREE SPIRIT

Inspired by the spirit of “Living with a Free Spirit,” the Masteri Grand Coast kick-off event unveiled a lifestyle defined by freedom, elegance, and inspiration at Ocean City. A vision where freedom is not just a choice, but a way of life.

Phu Quoc

COUNTDOWN PARTY 2026 – “WONDERS IN THE AIR”

A Moment of Rhythms invited guests into an artistic journey where music and emotion reflected the rhythm of life at Masteri Grand View. An experience designed to celebrate connection, inspiration, and contemporary urban living.

Hung Yen

THE GLAMOROUS COUNTDOWN 2025

The spectacular Glamorous Countdown 2025 Music Festival executed at Ocean City, flawlessly blending a magnificent stage design, explosive electronic beats by DJ duo Gaztik, and a grand New Year's Eve fireworks display.

Ha Noi

SIMULTANEOUS GROUNDBREAKINGS – SHAPING NEW DEVELOPMENT SPACE FOR THE CAPITAL

Two key projects were simultaneously launched, creating new momentum for Hanoi’s transportation infrastructure and urban landscape. The milestone reflected a shared vision for sustainable growth and an improved quality of life for future generations.

Ha Noi

LONG BIÊN GOLF VILLAS – THE PRIVILEGED 112

The strategic launch and experience event for the luxury project Long Bien Golf Villas of NewX Estate, seamlessly blending an exclusive inner-city golf course setting with commercial B2B networking solutions.

Quang Ninh

SUN CENTRO TOWN HA LONG

The strategic project introduction and sales activation event for Sun Centro Town Ha Long, seamlessly blending night-time economy insights with commercial solutions for over 600 strategic partners and buyers.

Ha Noi

THE 20TH ANNIVERSARY CELEBRATION OF THE FACULTY OF EDUCATIONAL MANAGEMENT (2005–2025)

The 20th anniversary of the Faculty of Educational Management celebrated a journey shaped by dedication, innovation, and aspiration. A meaningful occasion that connected generations while honoring the lasting values of education.

Hung Yen

MASTERI ERA LANDMARK

The strategic launching and kickoff ceremony for Masteri Era Landmark project, uniting over 1,200 sales professionals and 37 alliance agencies to activate the Ocean Park 3 commercial campaign.

Ha Noi

THE COLORS OF MID-AUTUMN – A RADIANT MOONLIT NIGHT

A multi-location operational campaign for the 2025 Mid-Autumn festival series across Vinhomes and Goldmark City, successfully blending traditional cultural experiences with impactful community fundraising initiatives.

Sam Son

VLASTA RACE – NAM SẦM SƠN 2025 | THE WAVE OF ENERGY – EMBRACING IDENTITY

More than 2,500 runners came together to celebrate endurance, passion, and coastal pride at Vlasta Race – Nam Sầm Sơn 2025. A sporting festival where community, culture, and movement met along the shores of Nam Sầm Sơn.

Hung Yen

VINCOM MEGA MALL OCEAN CITY SOFT OPENING

The strategic Soft Opening of Vincom Mega Mall Ocean City, seamlessly combining a premier One-Stop Shoppertainment launch with the high-energy UPBEAT OCEAN Concert to activate Eastern Hanoi's new commercial landmark.

Ha Noi

SUN FELIZA SUITES – SYMPHONY NO.6

The strategic launching ceremony for Sun Property's luxury project Sun Feliza Suites, gracefully blending classical symphonic arts with commercial networking solutions for over 30 agencies and 1,000 premium clients.

Ha Noi, TP. HCM

VINHOMES SPORTS TOURNAMENT 2025 – STAY STRONG, REACH FURTHER

Under the theme “Stay Strong, Reach Further,” the Vinhomes Sports Tournament 2025 brought residents together in an inspiring sporting journey across the country. Beyond competition, the event fostered stronger connections and celebrated a vibrant, healthy community.

Viet Nam

VIN32 – A Pioneering Journey Across Three Regions

Spanning six destinations across Vietnam, VIN32 brought together thousands of Vin employees in a journey driven by pioneering spirit and ambition. Every stride celebrated resilience, connection, and Vingroup’s 32-year legacy of innovation and leadership.

Phu Quoc

UMMER GATHERING 2025 - BUILDING TRUST, SPREADING VALUES, SHAPING A NEW ERA

Summer Gathering 2025 brought together BIDV’s business community through a series of meaningful networking, sharing, and collaboration experiences. An event where trust was strengthened, values were shared, and new opportunities took shape.

Sam Son

VLASTA SUMMER FEST - SEA THE SOUL: DISCOVER THE SUMMER, LIVE FULLY WITH PASSION

The massive "Summer Fest - Sea The Soul" beach concert executed at Vlasta - Sam Son, uniting over 10,000 attendees through a seamless blend of top-tier music artists and a spectacular coastal fireworks showcase.

TP. Ho Chi Minh

GRAND DREAMS KINGDOM – A VIBRANT SUMMER AT VINHOMES GRAND PARK

An integrated Children's Day lifestyle event at Vinhomes Grand Park, utilising secure experiential space design and interactive performing arts to drive higher resident-developer brand alignment.

Sam Son

ICE-CREAM FEST – 24 HOURS OF EXPLOSIVE FUN AT VLASTA – SAM SON

An integrated beachside destination campaign for Vlasta – Sam Son masterfully connected an all-in-one experiential festival format with digital media solutions that generated 1.4 million TikTok views.

Ha Nam

SUN URBAN CITY – MULTI-DIMENSIONAL COLORING

The strategic product launching and commercial sales activation event for Sun Urban City, gracefully blending performing arts with commercial incentives, achieving an exceptional 83% inventory transaction rate directly on-site.

TP. Ho Chi Minh

MULTI-LAYERED VISUAL EXHIBITION “THE MANY FLAVORS OF LIFE”

“The Many Flavors of Life” explored the meaning of home through art, emotion, and the many perspectives of everyday life. An immersive experience where every story ultimately led back to a sense of belonging.

Hung Yen

GREEN FESTIVAL 2025 – GREENNESS REACHING A SUSTAINABLE FUTURE

The massive-scale "Green Festival 2025" public campaign of Vingroup at Ocean City, uniting tens of thousands of attendees through electric vehicle formations, an 8,500-runner marathon, and a spectacular live-action show with fireworks.

Ha Noi

SEABANK KICK-OFF NFX 2025 COMPETITION: RISE OF LEGENDS – GLORIOUS PEAK

The NFX 2025 kick-off inspired SeABankers to embrace a new journey of ambition and achievement under the theme “Rise of Legends – Glorious Peak.” An energetic event that set the tone for a year of growth, determination, and breakthrough performance.

Hai Phong

BEAUTY FAIR – ROYAL ANCIENT COSTUME FESTIVAL

An elite cultural and luxury lifestyle campaign at Vinhomes Royal Island, seamlessly unifying ancient costume exhibitions, cosplay finales, and state-of-the-art water music shows with exclusive royal academy experiences.

Phu Quoc

THE NEW GLORY COUNTDOWN 2025

The spectacular New Year's Eve gala and countdown music festival executed at Vinpearl Phu Quoc, flawlessly blending a 5-star dining experience, vibrant beachside music, and a grand midnight fireworks display.

Ha Noi

SANTA HOME - MILES OF SMILE 2024

The spectacular "Santa Home - Miles of Smiles 2024" community festival was executed at Ocean City, uniting nearly 10,000 participants in Santa costumes to promote fitness and spread festive holiday kindness.

Ha Noi

VINFUTURE EVENTS 2024: “Science for Life” Symposia – Meet the VinFuture Prize Laureates 2024

The prestigious VinFuture 2024 international scientific event series encompasses the deep-dive "Science for Life" symposia and an exclusive dialogue with global prize laureates at VinUniversity.

Ha Noi

VTIS

The massive-scale Vietnam Tech Impact Summit 2024 of SSID at the NCC, attracting over 9,500 attendees on Day 1, seamlessly unifies digital tech conventions with futuristic fashion runways, major cosplay contests, and grand Gundam parades.

Da Nang

SSI Gala 2024: Shape The New Era – Ban Linh Kien Tao

SSI Gala 2024 celebrated 24 years of growth through the theme “Shape The New Era – Bản Lĩnh Kiến Tạo,” highlighting the culture, unity, and pioneering spirit that define SSI. An event that reflected on past achievements while embracing the opportunities of a new era.

Ha Noi

DIGITAL ASSET SUMMIT 2024 - THE FUTURE IS NOW

The specialised Digital Asset Summit 2024 of SSID, focusing on strategic blueprints to shape the future of digital assets in Vietnam, through three high-level discussion panels with tech pioneers.

Press Club conference center

PROMOTING DIGITAL TRANSFORMATION FOR BUSINESSES WITH 3DEXPERIENCE PLATFORM WORKSHOP

With the mission of promoting digital transformation for businesses, on June 6th, New System Vietnam successfully organized the "Promoting Digital Transformation for Businesses with 3DEXPERIENCE Platform" workshop at the Press Club conference center.

Grand Plaza Hotel

VIETNAM EOC'S 15TH ANNIVERSARY CELEBRATION

On 14/10, Vietnam EOC successfully celebrated the 15th anniversary with the theme "The Glory - The Fiery Journey", the journey full of effort and passion of a strong team.

Ha Noi

THE 3X3 HANOI OPEN CUP 2023 BASKETBALL

With the youthfulness, dynamism, and full effort of participating teams, they brought an exciting, intense and surprising tournament with impressive passes/ball throws.

Ha Noi

SCIENCE & TECHNOLOGY WEEK - VINFUTURE PRIZE AWARD CEREMONY WEEK 2022

The VinFuture Science & Technology Week, which will be held in Hanoi from December 17th to 21st, 2022, is a meeting point connecting the Vietnamese scientific and technological community with leading scientists, policymakers, and business people from inside and outside the country.

Vietnam

VIN29 RUNNING EVENT SERIES: UNITED & RISING

In celebration of the 29th anniversary of the founding of VinGroup, a running event was held in 12 provinces and cities across the country in June and July of 2022 with the concept of "United & Rising".

Lotte Hotel Hanoi

ANNUAL GENERAL MEETING OF SHAREHOLDERS VPBANK 2022

On April 29th, Vietnam Prosperity Joint Stock Commercial Bank (VPBank) successfully held its Annual General Meeting of Shareholders at Lotte Hotel Hanoi.

Ha Noi

KICK-OFF CEREMONY OF THE SUN BEAUTY ONSEN MINERAL RESORT: ‘SALEMURAI’ - THE JOURNEY OF CONQUERING THE GREAT LAND

In order to promote the project to a large number of potential customers, Sun Property trusted JMB Media to organize an online event "The opening ceremony of the mineral resort complex Sun Beauty Onsen: The Salemurai - Journey to conquer the great land” from 27 to 28 February 2022.

Almaz Center, Vinhomes Riverside, Ha Noi

WELCOME PARTY - THE FIRST VINFUTURE AWARD CEREMONY

With the desire to introduce Vietnamese culture and identity to international friends, VinFuture organized the Welcome Party - the first VinFuture Prize Award Ceremony at the Almaz Center (Vinhomes Riverside, Hanoi) on January 18, 2022.

VinFast Hai Phong Factory

HANDING OVER THE VF E34 ELECTRIC CAR WITH MANY BENEFITS TO APPRECIATE PIONEER CUSTOMERS

On December 25, 2021, VinFast organized a ceremony to commemorate the production and handover of the first VF e34 electric cars at the VinFast factory (Hai Phong).

Vung Ang Economic Zone, Ha Tinh province

GROUND-BREAKING CEREMONY FOR THE VINLS BATTERY PRODUCTION PLANT

On December 12th, 2021, the People's Committee of Ha Tinh province and Vingroup officially broke ground for the VinES Battery Production Plant in the Vung Ang Economic Zone.

Vincom Mega Mall Ocean Park

THE FIRST CHRISTMAS MUSIC NIGHT AT VINCOM MEGA MALL OCEAN PARK

In December 2020 - just over 1 month after operating, Vincom Mega Mall Ocean Park organized a beautiful Christmas Music Night event, lighten up the cold in winter and stirring the holiday atmosphere in the "City of Lakes".

VinUni University

OPENING CEREMONY OF THE FIRST ACADEMIC YEAR AT VINUNI TAKE OFF - SOARING

On October 17, 2020, the first opening ceremony of VinUni University (Vingroup) took place with the presence of 260 new students and approximately 1000 delegates including professors, scientists, and parents.

Trung tâm Hội nghị Quốc Gia

SUNSHINE GROUP YEAR END PARTY SPRING 4.0

In a modern world with full of options, creating DIFFERENCES has become a crucial element in any business. However, for us, being difference does not mean being hard to get.

VINHOMES OCEAN PARK

SPRING FLOWER FESTIVAL VINHOMES OCEAN PARK 2020

"Spring Festival 2020" is designed specifically for each metropolis with the theme "Dao Phuc Loc" at Vinhomes Ocean Park,"Bonsai Longevity " and Vietnam-Japan Cultural Week at Vinhomes Smart City, with "Mai Phu Quy ”at Vinhomes Grand Park. This is a privilege for Vinhomes residents of Vingroup on the occasion of the New Year of the Rat, bringing a unique spring travel experience that is unforgetable.

HO CHI MINH

LAUNCH OF SUNSHINE APP "FINTECH FOR REAL ESTATE - FUTURE LEADING TECHNOLOGY"

A financial technology solution that will impact directly on the traditional real estate trading market.

Sơn La

NORTHEN MOUTAINOUS AREA ROAD TRAFFIC SAFETY FESTIVAL GIVE 5000 HELMETS TO THAI TRIBE WOMEN

On December 10th, 2019, at Tay Bac square, Son La province, the national traffic safety committee, together with Son La People Committee has initiated the program “NORTHEN MOUTAINOUS AREA ROAD TRAFFIC SAFETY FESTIVAL 2019”.

JW MARRIOTT

AFF AWARDS NIGHT 2019

As the defending champion AFF Cup, the Vietnam national team was named in the Men's National Team of the Year category.

Vinpearl Luxury Landmark 81

GLITZ & GLAMOUR NIGHT

The event took place at Vinpearl Luxury Landmark 81 with the the presence of celebrities in the entertainment industry such as Ho Ngoc Ha, Kim Ly, Lan Khue, Noo Phuoc Thinh, Toc Tien, Nhan Phuc Vinh ... and many brilliant entrepreneurs.

Thanh Hoa

INAUGURATION CEREMONY OF THE INDUSTRIAL-SCALE DAIRY CATTLE FARMING AND PROCESSING PROJECT

On May 8, 2019, the groundbreaking ceremony for the INDUSTRIAL-SCALE MILK COW BREEDING AND PROCESSING PROJECT (TH Group) was held in Thanh Hoa with the participation of many high-ranking officials.

Ha Noi

CASLA GROUP 15th ANNIVERSARY CELEBRATION

The 15th anniversary of Casla Group's establishment with the theme "Aspiring for Greatness - Elevating to International Standards" has marked the corporate’s non-stop innovation and improvement efforts on the market.

NUI TIEN FACTORY

THE INAUGURATION CEREMONY AND THE REWARDING OF LABOR MEDAL FOR TH MILK FOOD JOINT STOCK COMPANY

The Rewarding Ceremony of Second-class Labor Medal; The Opening Ceremony of Nui Tien Pure Water, Herbal and Fruit Factory; The Launching Ceremony to celebrate Arbor Day in gratitude to president Ho Chi Minh. These major events which are new milestones on the path of pioneering high-tech applications in agriculture, research, development and production of products made entirely from nature, for the mission of taking care Vietnamese people’s wellness.

VINHOMES RIVERSIDE, LONG BIEN, HA NOI

THE HARMONY COLLECTION SPRING/SUMMER

The event gathered many well-known beauties such as Miss Thu Thuy, Miss Mai Phuong Thuy, Miss Pham Huong, Miss Dang Ngoc Han, Miss Do My Linh, Miss Huong Giang,...

Hanoi

THE FIRST-EVER GRADUATION CEREMONY FOR STUDENTS AT TH SCHOOL

On June 21st, the first generation of students at TH School officially graduated and received scholarships from the "For the Vietnamese Potential" fund, who laid the foundation for this "pink" school.

Hanoi

SIGNING CEREMONY FOR THE VINUNI STRATEGIC COOPERATION AGREEMENT WITH CORNELL UNIVERSITY & UNIVERSITY OF PENNSYLVANIA

On April 3, 2018, in Hanoi, VINGROUP officially signed a strategic cooperation agreement between VinUni university and Cornell University and the University of Pennsylvania - two top 20 universities in the world, according to the agreement.

Ha Noi

Lunar New Year

In order to bring a new experience to customers, Aeon Mall Long Bien cooperated with JMB Media to organize a New Year event, recreating the traditional Tet atmosphere in the middle of a modern shopping mall.

Vinpearl Ha Long

INTERNATIONAL CONFERENCE ON THE ASIA-PACIFIC REGION EVENT

Vietcombank (Joint Stock Commercial Bank for Foreign Trade of Vietnam) was chosen as the host of the 2016 International Banking Conference for the Asia-Pacific Region. The conference titled "Asian Banks: Moving towards Global Integration" attracted more than 250 high-level bank representatives from countries in the Asia-Pacific region, the Middle East, and other ABA member regions.