EVENT
THE COLORS OF MID-AUTUMN – A RADIANT MOONLIT NIGHT
TIME
PLACE
Ha Noi
CUSTOMER
Vinhomes
Thousands of residents across major urban complexes united to immerse themselves in a perfect season of reunion through the Mid-Autumn Festival 2025 campaign, unleashed simultaneously across three independent strongholds: "The Festival of the Happy Moon" at Vinhomes Riverside (Oct 3) and Vinhomes Grand Park (Oct 4), and "The Full Moon Festival 2024" at Goldmark City (Oct 4–5).
Far beyond a basic carnival arena, this epic journey vividly resurrected the majestic beauty of ancient traditions blended with modern echoes. The kingdom was brought to life through bustling Mid-Autumn marketplaces, folklore gaming arenas, creative artisan workshops, thunderous lion dances, and breathtaking fireworks displays. Most notably, the sacred highlight that set this moon season apart was the "Sharing the Love" initiative—a direct fundraising crusade mobilized on-site to aid compatriots struck by the fierce Typhoon No. 10.
This masterful integration transformed the festival grounds into a powerful sanctuary of solidarity and compassion across the community. Acting as the guardians of this complex multi-layered operation, JMB Vietnam seamlessly orchestrated every realm, ensuring a flawless harmony between multi-sensory artistic journeys and profound social bonds.
