When it comes to event organization or any career in the media-advertising industry, the idea is probably the most important thing and the most expensive intangible product. When it comes to event organization or any career in the media-advertising industry, the idea is probably the most important thing and the most expensive intangible product. When it comes to event organization or any career in the media-advertising industry, the idea is probably the most important thing and the most expensive intangible product.